They say,"media reflects the society" and I say, "true that". They know what to serve you and me. Its the commercial world of earning fame and profit. For example, a restaurant serves you what taste you the best, irrespective of your health and hygiene. In the same way, media serves you what you like. Media has some ethics to follow, but they smartly put veil on their ethics. The sizzling and recent controversy of Bollywood actress Deepika Padukone with media has gathered lots of attention on Facebook, TV and twitter.
One of the popular and well known newspaper of country shared Deepika's picture highlighting her cleavage from top angle with camera. The picture then later uploaded on twitter with caption "OMG: Deepika's cleavage show!". The next moment more than 2 millions of twitter followers saw the post. In an hour the picture started being shared, and in the next, it blown out as a controversial media coverage. The way Deepika reacted was no surprise, it was natural, any woman had done the same. It is now a market trend to spice up any content to have a good bounce. The way advertisements, news, and of course media is hyping the content, shows their greed of popularity. And now we can say, every thing is fair in love, MEDIA and war. On one hand, they are talking about women empowerment and on the other, we see some stupid CLEAVAGE COVERAGE. Its not a single issue, we everyday read personal issues of celebrities, fake and hyped intentionally. Wait, but why do we read them ? Some of us will be thinking,"because media publish it". But, I should ask those people again, why do media publish such news ? The answer might be first line of this article. The reason of change in media strategy from "satyamev jayate" to "sex sells" might be the public only. Is it ? We must think WHY.
About the author: Anshu has been an active member and fellow of Sauhard since last 1 year. He is a final year student of Economics and frequently writes over current issues.
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